PURE DOG FOOD FOR A HAPPY MOOD

Nutrition and ingredients

North Pure campaign photograph of a dog

Recipes based on quality and transparency

North Pure is complete dry food for adult dogs of all breeds. Each recipe combines high-quality animal-protein sources with salmon oil, vegetables, fruit and functional ingredients.

One or two protein sources?

Duck Prime, Turkey Prime and Fish Prime are single-protein recipes — their animal protein comes from one main source. Lamb & Fish Prime combines lamb and fish. A single-protein recipe can help you make informed dietary choices but does not replace a veterinary diagnosis or advice.

No grain or corn

Our current range contains no grain or corn. Full ingredients and analytical constituents appear on the packaging and each product page.

Changing food

Introduce new food gradually over 7–10 days, increasing its share of the daily portion. Monitor your dog’s wellbeing, appetite and digestion. Always provide fresh drinking water.